👉 Crm engineering, or customer relationship management engineering, involves the design, development, and maintenance of the technical infrastructure that supports crm systems. It focuses on ensuring the seamless integration, scalability, and reliability of crm platforms, connecting them with other business systems like erp, marketing automation, and analytics tools. Crm engineers handle the coding, database management, and performance tuning of crm applications to optimize user experience, enhance data accuracy, and drive business growth. They also ensure compliance with security standards and continuously improve the system based on user feedback and evolving business needs.
